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International Exhibition of Decorative Arts and Modern Industry 1925
(Exposition Internationale des Arts Décoratifs et Industriels Modernes 1925)
1925

Medium
poster: colour lithograph
Measurements
54.4 × 35.1 cm (image) 60.0 × 39.5 cm (sheet)
Place/s of Execution
Paris, France
Accession Number
2021.564
Departments
International Prints / International Prints and Drawings
Credit Line
National Gallery of Victoria, Melbourne
Purchased NGV Foundation, 2021
© Jacqueline Loupot
Gallery location
Mid 20th Century Paintings & Decorative Arts Gallery
Level 2, NGV International
About this work

Charles Loupot was one of four artists officially commissioned to design a poster to advertise the 1925 Exposition Internationale des Arts Décoratifs et Industriels Modernes in Paris. This groundbreaking exhibition launched the Art Deco style, which was associated with the flourishing of the applied and decorative arts over the following decade. Loupot’s poster design features a factory with a chimney stack billowing smoke that rises to form a rose in the sky; this aptly symbolises the cooperation of art and industry that was such a defining characteristic of the Art Deco period.