Charles Loupot was one of four artists officially commissioned to design a poster to advertise the 1925 Exposition Internationale des Arts Décoratifs et Industriels Modernes in Paris. This groundbreaking exhibition launched the Art Deco style, which was associated with the flourishing of the applied and decorative arts over the following decade. Loupot’s poster design features a factory with a chimney stack billowing smoke that rises to form a rose in the sky; this aptly symbolises the cooperation of art and industry that was such a defining characteristic of the Art Deco period.